Monday, February 1, 2010

Trends in 2010

2010, a new decade and we think the videoconferencing and unified communications sectors are about to start a new chapter. Why? Because there are no technology obstacles to open videoconferencing. Experts and users expect the ability to place and receive video calls from any videoconferencing application. Technologically, that’s possible today through support for videoconferencing standards. SIP, H.264, STUN, TURN & ICE are the keys. When more videoconferencing vendors support these standards, consumers and those in the professional setting alike will be the big winners.

Last year, we talked about communication enabled business processes (CEBP), and we expect to see more this year. The reason: By integrating videoconferencing capabilities into existing business applications, decisions get made faster, in a more collaborative environment and with business context. Companies will see long-term rewards, increased desicion velocity, increased productivity and growth by injecting visual communications into their business processes.

We expect to see more thin devices, including virtual desktops and cloud computing. Avistar already works with virtual desktop infrastructures such as Citrix and HP, offering, in some cases, the only videoconferencing solutions that work on those platforms. Voice and video communications architectures need to be fundamentally changed to adapt to VDI deployments, but we've been thinking ahead and already have this architecture in place. This helps businesses lower their support and operating costs, while becoming more eco-friendly.

And while we see many consumer based communication platforms embracing videoconferencing and driving adoption, businesses are thinking about manageability of bandwidth, performance, scalability and security. Companies will look for business-class videoconferencing that won't overwhelm their networks and related resources – while providing security, reporting and controls, that are essential in a business environment.

Avistar is well positioned to take advantage of these trends, and we’ll continue to report on our progress in this blog.

Stephen Epstein, Avistar CMO